As promised, I am sharing the final product for Ashley Kelemen Photography today! Ashley is one of those people whose energy is hard not to be inspired by. She’s traveled the world with her husband and puts her heart and soul into her amazing photography. She cares deeply about capturing unique moments and blends her skill with an amazing eye for style and imagery. She does have a fashion background, after all. Oh – she also has a great sense of humor and kept me laughing throughout process.

When Ashley and I kicked this project off, she had a simple yet non-descript logo that just didn’t translate her vibrant personal style. It was time for something a little more professional and a lot more fun. We collaborated to come up with an edgy and sophisticated aesthetic that is all Ashley. The design was kept graphic and bold, with touches of femininity and texture. The mix of expressive handwriting and modern type was key to creating a beautifully contrasted expression.

Ashley handled her own site design, switching over from WordPress to Squarespace. I would really recommend Squarespace to photographers for it’s intuitive interface and easy gallery uploads – plus fantastic customer service. You can check out Ashley’s new site here: www.ashleykelemen.com.