What can I say about the truly talented and witty Ashley Kelemen? She was one of my first clients when I started focusing on creative small businesses and we hit it off right from the beginning. You’ve probably seen her work pop up online over the past couple of years. Her photography is absolutely stunning and romantic, with just a little edge. I have been so privileged to be a part of her business journey. So, I was super excited when she approached me about designing her pricing booklet. Honestly, it’s not too hard to design with such gorgeous work to be inspired by. The goal was to keep it soft, simple and clean – letting the work be the star. I incorporated some of her design elements minimally throughout the book, giving it some subtle details that are inline with Ashley’s branding. Here are a few of my favorite spreads. To view the entire book, head on over here!