Ok, we’ve covered Being You in Business and Customer Personas. Now it’s time to talk about where those two concepts meet. It’s what I like to call The Overlap. The sweet spot that exists between your brand’s personality and your customer’s personality. It’s also where I start weaving a brand story. Let’s take a quick […]
August 16, 2017
FILED IN: Branding
January 26, 2017
FILED IN: Branding, new work, tagline creation, websites
It’s time for another brand reveal and this one is especially fun. Austin-based Yellow Umbrella Events was in need of a brand overhaul to take an already successful business up to the level of their higher end clientele. Having outgrown their previous design, Cheryl and Shea were ready to polish up their brand with a […]
Designers! Are you wanting to learn more about using powerful brand strategy and storytelling in work? The Brand Strategy for Designers Masterclass is a deep dive into my strategy process from discovery through design.
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