It’s Friday and that means it’s time for a brand reveal! This one is for Rachel Tokarski Photography based in Pittsburgh, Pennsylvania. To say Rachel was a treat to work with is an understatement. First off she has an awesome, editorial style of work that feels very genuine and true her clients – and you know I like that! In fact, her authentic vibe and photojournalistic vision were the inspiration for the tagline we developed: “In Your Best Light”. Second of all, she has an edgy but feminine personal style that was really fun to build the brand around. What resulted was night and day from her original simple and subtle branding. I feel that potential clients immediately get Rachel’s aesthetic upon seeing her new brand. That’s what you want as a creative professional! Connection with the right people.
Her new hand lettered logo has a lot of energy, but remains professional and grounded. It’s not too frilly or juvenile and has a bold, fashion driven look. The best part? Her beloved dog, April, makes an appearance as well! This was one of those projects that was a good fit from beginning to end. I am lucky to work with such talented and positive people like Rachel. Cheers!
look & feel