Meatified is a well-known recipe resource featuring Paleo, AIP and gluten free options with real ingredients. Suffering from a design that didn't match with the overall brand voice, a completely new expression was created to convey personality and a sense of fun. The logo mark was created using sirracha sauce! The raw food inspired color palette gives the entire identity a bold and artistic look. Custom illustrations were created to extend the system beyond the photography. The custom Wordpress site was created to show Rachael's amazing photography, while continuing to provide her audience with the recipes they love. A custom recipe filter was developed for easy sorting by ingredients and course.
My list increased by 83% and you can clearly see that started in march when we launched the new site.
I haven't pushed or promoted the list outside of having those signup forms you built into a beautiful site.