You might remember I posted BeauTied Events’ new branding a while ago. At the time, the logo was to remain as-is. Once the rebranding process was complete and Kathlee saw her new design, she decided to go all the way and have me redesign the logo, as well. I am so glad she did! I created a hand-lettered mark for her that works in an enclosure or on it’s own. It didn’t take long for us to come up with the right solution since we already had such a strong foundation with her rebrand. The result is a feminine yet strong identity with just the right amount of edge. Below you can see the new logo and how it works with her rebranded elements.