nabatea

brand design, packaging, tagline, positioning

Our work with lifestyle and travel brand, Nabatea was inspired by a feeling of adventure and rarity. Owner Stefania, travels the globe to find the beautifully odd pieces in her store - curating the collection with her eye for the unusual. The challenge we faced was to create a brand that told a story of mystery, luxury, and elegance with just hint of antique. Nabatea caters to a very specific customer, one with a discerning eye and love of thoughtful details. We focused directly on this customer and created a brand that would speak directly to her - wherever she may be.