Children's organic clothing brand, Sapling Child, knows their brand and exactly who their audience is. Their website, however, was lacking the dreamy and sweet visual story to connect with their growing customer base. Using their existing Shopify theme, a "refreshed" design was created to engage the user and lead them through a clearer customer journey. Hand drawn illustrations and whimsical typography gave the Sapling Child a modern update and helped take the design further from the templated out-of-the-box look.