Dallas Photographer Jenny Watts didn’t want to be a template brand anymore. She contacted me a few months ago about creating something more custom and less cookie-cutter for her already successful family photography business. Take one look at this woman’s work and you can tell – she’s not only super talented, she also has a great eye for style and creativity. I mean, her photos pretty much look like they are from a magazine. So, there was a little pressure on me to do her brand design justice. Jenny likes softer palettes and a more feminine look than I typically do, so I enjoyed stretching creatively and working with  We were really inspired by light, subtle textures and a warm color palette. 

What resulted was a fun, yet classic update to her business branding that also infuses some of Jenny’s awesome personality. It was so fun to work with Jenny and I felt like I gained both a client and a friend. 

Check out her new site here!