Let’s kick off 2016 with a new brand reveal! This one was such a nice change of pace. I worked with Atlanta luxury room designer, Heather Hungeling, to create a sophisticated, classic brand that would help position her as THE high-end kitchen and bath designer in the marketplace. And when I say high-end, let’s just say that some of the appliances in her kitchens cost as much as a luxury car. So, it was of the utmost importance that her brand reflected the detail and refinement of her product, in a non-cheesy or trite way. Subtlety was key here. Inspired by traditional design accents, I wanted to create a simple, elegant double-H monogram that felt traditional, yet clean. In an industry with a lot of masculine and heavy brand expressions, Heather’s fresh approach to design and client relationships helps her stand out. The design was developed around these unique qualities and tagline speaks to the absolutely unforgettable rooms she creates. Heather wanted her color palette to be a little surprising and unexpected. The aqua helps breathe some modern life into the refined, buttoned-up look.
What a great way to start off the New Year! I can’t wait to see what 2016 has in store for Grit & Wit. If you’re thinking this might be the year to get your brand up to the level you know it deserves, not to mention gain some clarity and direction with where it needs to go – let’s talk! I am currently accepting new clients for Spring.