October 25, 2017
FILED IN: Branding
The most important thing you can do for your branding BEFORE you even think about your website. Hey, guys! I want to chat with you about something that can propel your business and help you get noticed (and paid) – whether you’re just starting out of well on your way. Today, let’s discuss how Photography, […]
August 16, 2017
FILED IN: Branding
Ok, we’ve covered Being You in Business and Customer Personas. Now it’s time to talk about where those two concepts meet. It’s what I like to call The Overlap. The sweet spot that exists between your brand’s personality and your customer’s personality. It’s also where I start weaving a brand story. Let’s take a quick […]
Designers! Are you wanting to learn more about using powerful brand strategy and storytelling in work? The Brand Strategy for Designers Masterclass is a deep dive into my strategy process from discovery through design.
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