I wanted to kick this week off with a brand reveal for King Queen Knave, the new line of handcrafted boho charms and amulets from Angel Court Jewels (featured in Urban Outfitters, American Idol, among others). Angela and Courtney, the talented duo behind Angel Court, enlisted me to create a unique, edgy brand inspired by vintage iconography and an eclectic sense of style. It’s rock star meets old world antique. We drew upon flea market finds and ephemera to create a brand expression that is both strong and a little mysterious. Since you can mix and match these pieces for a totally unique personal statement, we developed a fitting tagline: “Create Your Legend” to go along with their new positioning statement. I hand illustrated the symbols for the logo, creating an iconic crest to represent the brand. I love the idea of this logo being screen printed and stamped on their materials – the rougher the better!
This project was a bit of a departure in style for me and it was great to stretch my creative skills a bit. Angela and Courtney truly love the creative process and were so open minded and thoughtful with their input. It was just an awesome project all around. I am excited to show this one off!
If you aren’t familiar with Angel Court, head on over here and enter the code Grit&Wit for 35% off!