It’s time for another brand reveal and this one is especially fun. Austin-based Yellow Umbrella Events was in need of a brand overhaul to take an already successful business up to the level of their higher end clientele. Having outgrown their previous design, Cheryl and Shea were ready to polish up their brand with a celebratory vibe and a whole lotta personality. The one rule: stay away from the stereotypical event planner look. No pastels, no calligraphy, no neutrals and definitely no yellow umbrella. It was an interesting challenge. I love it when people want to push the boundaries a bit and come to me with a list of “dont’s”! I was so excited to dive into this brand and create something to help set Yellow Umbrella Events apart. Cheryl had an idea to use a pineapple, the symbol of hospitality and friendship, which worked well as a recognizable icon across the brand design. We wanted to have an expressive and fun feel but retain an air or sophistication and class and the pineapple illustration helped convey that story. The tagline, “Perfection. Planned.” speaks to their planning skills, event organization and experience in the industry. Perfection isn’t easy, it takes a process and a meticulous plan – Cheryl and Shea’s speciality. Knowing that their customers are often on the higher end of the budget scale and inspired by their eclectic types of events, we created a brand that elevates this awesome company and solidifies their experience in the industry.
Cheers, Yellow Umbrella Events!