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Since 2013, I've been helping small businesses look as good as the work they do. This is where I post tips, new work, studio news, and all things branding and design. Take a look around and don't forget to say "hi!". 

February 3, 2014

Branding // Beau Tied Events

FILED IN: Grit & Wit, new work

I don’t know what it is about Texas, but I get the best clients from there! This was also the case with Kathlee from Beau Tied Events in Austin. Besides the fact that she is also from my hometown in GA, Kathlee is a super talented lady with a unique style that I am kind of in love with. Looking at her work on her site kind of  made me want to get married all over again. So, I jumped – no flipped – over the opportunity to work with her. Her company, Beau Tied Events, already had a logo but Kathlee really wanted to bring the rest of the branding up a few notches to reflect the true style of her work. Her bride isn’t looking for a run of the mill or traditional event. They have a certain aesthetic, which also just happens to be Kathlee’s unique brand of creativity. We started with an eclectic mood board that brought inspiration from Austin (of course), vintage florals and a boho-modern twist. Honestly, this might be one of my favorite brand expression so far. Since she already had a site she was happy with, we created new header graphics and web elements to create a cohesive brand expression across the board. I really can’t wait to show her new printed look-book and and client forms in a few weeks! In the meantime, you can check out Kathlee’s gorgeous and creative work here.

BeautTied_Brand-02

BeautTied_Brand-01

comments +

  1. Kathlee

    February 3rd, 2014 at 11:15 am

    Ann, thank you so much for the opportunity to work with you! You are a talent and a genius at brand marketing and it was an absolute pleasure working with you!! I feel like you gave my brand the personality and depth it so needed, and I am ecstatic to go forward with my new designs and share them with my brides! Highly highly recommended to anyone looking for a brand makeover. : )

  2. annhparker@gmail.com

    February 3rd, 2014 at 11:20 am

    Kathlee – you were such a fantastic client. I am looking forward to working with you again one day! Having such talented, open-minded and fun clients to work with makes my job, well, not feel like a job. The final product for Beau Tied Events turned out great and I can’t wait to see the printed pieces. Loved working with you.

  3. Margo

    February 3rd, 2014 at 12:18 pm

    I am in love with this brand identity- you did an amazing job!

  4. annhparker@gmail.com

    February 3rd, 2014 at 12:28 pm

    Thanks, Margo! It was so fun to work on.

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Anthem Creative Co. serves established business owners with an appreciation for detail and a new story to tell. We craft strategy, story and design for brave businesses ready for their brand to match their level of taste and experience.