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Since 2013, I've been helping small businesses look as good as the work they do. This is where I post tips, new work, studio news, and all things branding and design. Take a look around and don't forget to say "hi!". 

January 27, 2015

Tone Tuesday // Works In Progess

My post title was going to be Moody Monday, but here it is Tuesday. So I’m going to call it Tone Tuesday. I know, not as much of ring to it, but I am a sucker for some alliteration. I’m a little all over the place at the moment and am having a hard time focusing on an introspective post, so I thought I would share some works in progress instead. A little behind the scenes, so to speak. This month has been one full of project wrap ups and kick offs. The most hectic (and my most favorite) kind of month. I thought you all might want to check out two very differernt mood boards for two upcoming clothing line projects. Part of my branding process involves creating a very specific look and feel for my clients. I try to get super focused on a style aesthetic and hone in on a direction. Clients also really love getting an outside perspective on their vision for the next phase of their business.

Inspiration for a new line of products for both motherhood and baby:

moodboard_1

from left to right: 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10  /11 / 12 / 13 / 14 / 15 / 16 / 17

 

And an energetic look and feel for an athletic wear client:

MoodBoard_2

from left to right: 1 / 2 / 3  /4 / 5  / 6 / 7  /8 / 9 / 10 / 11 / 12 / 13 / 14 / 15 / 16 / 17

 

I can’t wait to share these finished projects over the next couple of weeks. I’ve been blessed with some awesome projects recently and am looking forward to showing them off. Until then, have a great week!

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Anthem Creative Co. serves established business owners with an appreciation for detail and a new story to tell. We craft strategy, story and design for brave businesses ready for their brand to match their level of taste and experience.